VA supports you in defining the most appropriate communication strategies for achieving the goals set, through a MULTICHANNEL approach:

  • SCENARIO ANALYSIS:
    understand the situation from which it starts and the distinctive features of the market and the customers

  • DEFINITION OF OBJECTIVES:
    short and long term, specifying critical success factors (CSFs) and performance indicators (KPIs)

  • PLANNING THE STRATEGY:
    channel definition, positioning and content

  • ACTION:
    allocation of resources

  • MEASURING RESULTS