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CONSULATION AND MARKETING
CONSULATION AND MARKETING
VA supports you in defining the most appropriate communication strategies for achieving the goals set, through a MULTICHANNEL approach:
SCENARIO ANALYSIS:
understand the situation from which it starts and the distinctive features of the market and the customers
DEFINITION OF OBJECTIVES:
short and long term, specifying critical success factors (CSFs) and performance indicators (KPIs)
PLANNING THE STRATEGY:
channel definition, positioning and content
ACTION:
allocation of resources
MEASURING RESULTS
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